Abstract

The article analyses a group of classified advertisements placed in the Lower Silesian daily Słowo Polskie in the years 1956–1970 that referred to jobs and alternative sources of income of inhabitants of Wrocław. Classified advertisements of the Gomulka period have become the mirror of social problems and methods of survival in those hard times. Based on them, we can reconstruct everyday life in the People’s Republic of Poland. Classified advertisements reflect numerous processes that took place in the Polish society after the period of post-war chaos and Stalinist regime. They show increasing consumer aspirations, decreased level of fear in the society and various faces of the so-called “small stabilization.”

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