Scoring the World: A Systems-Thinking Approach to Sonic Branding and Design

Joel Beckerman is an award-winning composer, producer, and the founder of Man Made Music—a global sonic studio in New York and Los Angeles. Man Made is dedicated to impacting everyday experiences across entertainment, technology, spaces, products, and devices for people everywhere. Beckerman has created original scores for over fifty television series and specials across major networks, including CBS, ABC, FX, NBC, and A&E. As a television soundtrack producer, Beckerman has collaborated with a wide range of artists, songwriters, and composers ranging from John Legend and John Williams to the late James Horner. He and his team have also developed signature sonic identities for global giants such as Disney, AT&T, HBO, IMAX, Hulu, and the Super Bowl on NBC. He is the coauthor of “THE SONIC BOOM: How Sound Transforms the Way We Think, Feel, and Buy,” a treatise on the topic he calls “sonic humanism.” For his work, Fast Company magazine honored him as one of their “Most Creative People in Business 1000.” Beckerman has also received ASCAP’s Most Performed Themes award for ten consecutive years. Passionate about the music community, Beckerman helped found the New York chapter of the Society of Composers and Lyricists, and proudly serves on the ASCAP board.