Nowrouz (literally meaning "new day") is the Iranian New Year that is celebrated during Eid, the longest Iranian festival. During the festival, families construct a Nowrouz cloth upon which several symbolic items are placed to celebrate the new year. One of these items is a goldfish who is placed in a bowl and discarded at the conclusion of the holiday. Goldfish are viewed as objects to be purchased, used, and disposed of without serious moral consideration. Given both the principle of the Nowrouz holiday as a celebration of peace as well as the current scientific evidence supporting the existence of pain in goldfish, the use of one in the Nowrouz is ironic and ethically inconsistent.

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