Abstract
Using welfare memes as a case study, this research explores the characteristics and efficacy of counter memes, including anti-legend counter memes, as strategies for the critique of hegemonic discourse and pervasive stereotypes in the increasingly powerful realm of the internet and social media. Key findings suggest that while many memes that appear to counter dominant legends may do more harm than good, anti-legends as well as memes that target stigma are particularly effective due to competing strategies using parody, irony, and factual claims.
(from the AFS Ethnographic Thesaurus): Contemporary legends, anti-legends, internet, memes, social welfare, social justice, race, social media, advocacy
Copyright © 2022 by the Board of Trustees of the University of Illinois
2022
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