This article explores the conflation of modernism and postmodernism at two tourist sites involving the representation of a Vikingpast in Newfoundland, Canada. The archaeologically based site at L’Anse aux Meadows is compared to the purpose-built tourist site of Norstead, and both are analysed in terms of the hybridity that occurs within each location. Rationalist versus aesthetic forms of authenticity are considered in relation to the construction of tourist experiences in the twenty-first century.

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