Abstract

Metaphoric allusions to otherness are widely encountered and oftentimes taken for granted. Exploring the use of the snake-charming theme in American popular media, I discuss why and how such a supposedly foreign theme is borrowed, metaphorically adapted, and locally applied. The central premise is that such a process is integrally linked to the borrower’s own history and cultural outlooks. Besides reflecting my own first-hand experience, the narratives engage relevant discourses on representation, exoticism, imagination, metaphor, and power. Generally, the research illustrates how tropes of otherness acquire their forms and meanings as they become localized, or domesticated.

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