This article addresses the music making of Korean Americans, focusing on their place within the emergent social media environment that has exploded in the last five years and comparing this with the very different environment of the previous decade. Biographical coverage of the careers of three Korean American musicians, two of whom have extensive social media presence, demonstrates how these media, particularly YouTube, represent a fundamental shift in the popular music profession, providing equalizing opportunities that are enabling some to circumvent racial barriers that have long existed and still persist in the major music and entertainment industries in the United States.

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