In Truth and Objectivity, Crispin Wright argues that because truth is a distinctively normative property, it cannot be as metaphysically insubstantive as deflationists claim. We offer a reconstruction of Wright’s Inflationary Argument that highlights the steps required to establish its inflationary conclusion. We argue that if a certain metaphysical and epistemological view of a given subject matter is accepted, a local counterexample to the Inflationary Argument can be constructed. As a case study we focus on the domain of basic taste. We develop two variants of a subjectivist and relativist metaphysics and epistemology that seem palatable in that domain and we show that the Inflationary Argument doesn’t go through in the domain of basic taste thus construed. We conclude by briefly discussing the significance of this result for the debate on alethic pluralism.

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