Abstract
Six studies investigated people's attitudes toward uncertainty. Participants rated the attractiveness of pairs of gambles in either a gain or a loss frame. We varied the level of uncertainty, the monetary outcomes, and the evaluation mode of the gambles (i.e., joint versus separate evaluation). Experiments 1a and 1b compared a sure gain (loss) to a risky gain (loss), with both gambles having identical expected value. Experiments 2a and 2b included an almost sure (i.e., 98%) gain (loss) and risky gain (loss). When gambles entailed gains, a risky gamble became less attractive when evaluated in joint than in separate evaluation. The opposite pattern emerged when gambles entailed losses. The difference between a risky and a sure (or almost sure) gamble was weaker (or eliminated) in separate evaluation. Experiments 3a and 3b presented a risky gamble alone or with other gambles with varying probability and outcomes to be gained or lost. When gambles entailed gains (losses), a risky gamble became less (more) attractive and was chosen less (more) frequently when paired with gambles offering a higher probability of gaining (losing) smaller amounts. Overall, affective reactions and preferences for uncertain gambles depend on the decision context, and the certainty effect can disappear in separate evaluation.
