Abstract
As task situations across settings become more competitive and threatening, people face greater challenges in being creative amid these increasingly unfavorable conditions. We used the state-based attachment perspective and a gain/loss frame analysis to examine the temporary attachment state that leads to creative idea generation in a threatening task situation. Experimental data supported our hypothesis that full-time workers primed to have a temporary fearful (vs. secure) attachment state would generate more creative ideas related to a loss-framed task, but not in the context of a gain frame. We discuss potential mechanisms explaining the fearful attachment state’s positive effect on creativity in a threatening task context.
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Copyright 2020 by the Board of Trustees of the University of Illinois
2020
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