ABSTRACT

The article highlights Gertrude Stein’s struggles with American publishers to accept her modernist work and her initial unwillingness to popularize herself to break into that market. This was achieved with the success of The Autobiography of Alice B. Toklas published serially in 1933. The article traces her subsequent struggles with ideas of marketing her personality over and above her work as she engaged in an American tour in 1934.

Gertrude Stein, American publishing, The Autobiography of Alice B. Toklas, marketing
Copyright © 2018 by The Pennsylvania State University. All rights reserved. No copies may be made without the written permission of the publisher.
2018
The Pennsylvania State University
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