This article investigates ethanol and its integration into the petroleum supply chain. Recent state and federal mandates require varying levels of ethanol in reformulated gasoline (RFG) and, consequently, new complexities are being introduced into what has to this point been a streamlined petroleum supply chain. As managers and researchers work to respond effectively in this fast evolving situation, this explorative study employs a grounded theory approach (GTA) methodology and identifies five strategic priorities associated with achieving large-scale use of ethanol in RFG as a renewable energy source. The insights presented here regarding ethanol and its infusion into the petroleum supply chain provide a necessary first step in setting strategic priorities in this arena.

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