This article traces the aftermath of the unauthorized publication by the Roycroft Printing Shop of Shaw's essay “On Going to Church” (1896). American publisher Elbert Hubbard incurred Shaw's decades-long indignation for having mutilated his essay, “Roycroft” becoming Shavian shorthand for execrable typography. For his part, the eccentric Hubbard frequently took aim at Shaw in his popular little magazine The Philistine, upbraiding him as, among other epithets, a “diabolistic moralist” and “inquisitorial propagandist.”

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