There is something importantly right about an audience-centered approach to argumentation, but it raises questions. For example, when it is said that the argumentation is a function of the audience addressed, what does “audience” mean here? Who constitutes this audience? More important, how does the arguer gain this knowledge of this audience? And is acceptance by the audience really the best way to view the goal of argumentation? This article broaches these questions, turning to discussions of audience by Chaïm Perelman, Christopher Tindale, and Trudy Govier to ask how one comes to know one's audience and whether acceptance by the audience is the goal of argumentation.