This useful, clearly written, and highly satisfying book is Laurent Pernot’s second major English-language contribution to rhetorical scholarship, after his 2005 Rhetoric in Antiquity (originally La rhétorique dans l’antiquité in 2000). Here Pernot builds on work from his earlier career, in particular his 1993 La rhétorique de l’éloge dans le monde gréco-romain.
The point of departure, in Chapter One, is the striking proliferation of epideictic genres in later antiquity—or, at least, the number of genres recognized as “epideictic” by rhetoricians, rhetors, and their audiences. Whereas Aristotle has a limited notion of the epideictic “genus,” by Menander Rhetor’s time, roughly the late third century, the category has evolved to include a wide range of genres, each with its own distinct (if overlapping) inventional topoi. The list includes the traditional funeral speech (epitaphios logos) and the festival speech (panēgyrikos logos) as well as various kinds of...
