Abstract
This article investigates the concept of constructing a“Lolita” identity in virtual space. It explores how members ofthe Japanese fashion-based Lolita subculture use the Internet to formulateimages of their desired selves in order to gain acceptance, and establish an“authentic” presence, within worldwide Lolita communities.While members may be geographically separated, they are united in thevirtual world. The affinity gained through online forms of interchange,especially social networking sites, is pertinent for Gothloli who liveoutside Japan, the movement’s place of origin, especially ifreal-life interactions are made less possible by lack of local congregation.However, a downside of Internet visibility, and a consequence of the abilityto hide behind an “anonymous” profile, is the prevalence ofcyberbullying, due to pressures to “fit in,” and thuscompetition and jealousy. This article focuses on these paradoxes and thepositive and negative influences on the Lolita subculture in virtualspace.
