Abstract

This study used two different samples of undergraduate business students taking both online and face-to-face courses to measure the perceived favorability of online courses. The Fall 2014 sample consisted of 237 complete data respondents, while the Spring 2015 sample consisted of 114 complete data respondents. A new reliable four-item perceived favorability of online versus face-to-face courses measure was used. Across both samples, two correlates, that is, satisfaction with course tools, and satisfaction with instructor response time, were each positively related to perceived favorability of online courses, beyond controlled for background and behavioral variables.

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