Abstract

Alienated fragments interfere with healthy function by limiting choices or driving habitually unsatisfying behavior. We may see this phenomenon occur in our clinical or organizational practices or within ourselves on various issues. However, when it comes to the business side of Gestalt, we may fail to notice the alienated fragments that influence our behavior with respect to marketing and selling. This article suggests that this prevents us from supporting our own efforts to market and sell our own clinical or organizational practices. The author proposes some reasons that these alienated fragments may exist and, using Gestalt theory as a guide, suggests some ways to come to terms with them.

The text of this article is only available as a PDF.
You do not currently have access to this content.